A new Noise app for Apple Watch that lets you know if sound levels around you might harm your hearing.iOS performance improvements that mean Face ID will work faster and apps will load more quickly.QuickPath, a new iOS keyboard feature that lets you swipe to spell out words if you like.A slick new CarPlay interface that looks easier to use (and safer) than ever.Dark Mode, which gives iOS an inky new look that’s perfect for after-hours viewing.In some ways, it seemed like a stream of consciousness flow of fantastic technology. “These are just blow-away, huge releases,” Cook gushed from the stage at San Jose McEnery Convention Center. A blockbuster Apple keynoteĪpple CEO Tim Cook, never one to undersell his company’s products, did not fail to point out the momentous nature of the new features coming soon to iOS, macOS, tvOS and watchOS. ![]() The new software features ranged from seismic shifts (a new branch of iOS just for iPads) to tiny tweaks (makeup for Memojis) to momentous privacy advances ( Sign in with Apple). The first two hours brought an astonishing avalanche of new features coming to iPhone, iPad, Apple Watch, Mac and Apple TV. And the reactions to that rumored price hike - both at the Apple event and in retail - will go a long way toward determining if the bold bet pays off.Undeniably, Apple raised the bar on tech keynotes with this epic blast of innovation.Īll in all, the carefully scripted presentation lasted about two hours and 15 minutes. So coming out with the most expensive iPhone ever in that environment is a risky move to say the least. But I don't think that will happen, not when the overall smartphone market is still in decline, falling by 6.8% year-over-year according to IDC as people hold on to their phones for longer.Įven Apple has not been immune to market forces, with iPhone shipments down 2% in the 2nd quarter compared to the previous year. So Apple going above that with the iPhone 15 Pro Max price is certainly within the realm of possibility, especially if the new phone includes double the storage of the iPhone 14 Pro Max - going from 128GB to 256GB.Īnd maybe the price hike rumors have been circulating so long for the iPhone 15 Pros that people at the Apple event will wind up shrugging it off. ![]() ![]() There's already a more expensive flagship phone from Samsung in the Galaxy S23 Ultra, which starts at $1,199 / £1,249. But will it be worth an ultra premium price? iPhone 15 Pro price outlook This could be part of the reason why the iPhone 15 Pro Max may wind up being called the iPhone 15 Ultra. There's even rumors the iPhone 15 Pro Max could go to 10x zoom. This would allow the Pro Max to achieve 6x optical zoom, compared to 3x zoom for the iPhone 14 Pro Max. This would allow you to quickly silence calls but also launch the camera and perform all sorts of customizable shortcuts.Īnd while both the new iPhone 15 Pro models should get camera upgrades, including a possible new sensor from Sony, the iPhone 15 Pro Max is tipped for an exclusive new periscope telephoto lens. And titanium is pricier than the stainless steel used on previous Pro iPhones.Īnother notable rumored upgrade for the iPhone 15 Pro series is a new Action button that would replace the ringer switch on previous models. For starters, both new iPhone 15 Pro models are tipped to feature a stronger and lighter titanium design. ![]() However, we've heard that the iPhone 15 Pro could get a $100 price hike and that the iPhone 15 Pro Max could be $200 more expensive. The current consensus is that Apple will retain the pricing from the iPhone 14 and iPhone 14 Plus, which means $799 for the iPhone 15 and $899 for the iPhone 15 Plus.
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